Who Am I?

I'm Sofía Hernández--a 26 year old San Francisco based Photographer and Visual Artist with a B.F.A in Advertising/Commercial Photography from the Academy of Art University. 

Born in Mexico City and raised in Southern California by young aesthete parents in the advertising world drives me to incorporate bold, graphic, and design oriented elements into my imagery.

Currently working as a Senior Jewelry Photographer at The RealReal and as the Co-Founder of  If Only Creative--a creative studio specializing in branding, marketing, strategy, photography, and content creation.



  • Art Direction & Conceptual thinking
  • On-location and in-studio lighting and equipment
  • Studio operation and maintaining of equipment
  • Adobe Creative Suite: Photoshop, Bridge, Illustrator, Indesign, Lightroom
  • Capture One
  • Retouching & Focus Stacking
  • Styling and photographing luxury products & jewelry (Hermes, Chanel, Cartier, YSL)




Using Format