Sofía Hernández

Art Director, Photographer, & Visual Storyteller

Born in Mexico City, 1994

Bay Area based

I’m a city rat at heart who geeks out over color theory & design, obsesses over dogs, & is a sucker for stand up comedy. From photography & designing, to lino printmaking & playing guitar— I like to use my hands a lot and get lost in various mediums of art.

☻ Art Director at Constellation Groupe (Razorfish) ☻

THE GAL

OLIPOP—The New Classic Art Direction: Me CW: Me [ Link in bio for full campaign ] (student work @ D.A.D.)
PLANNED PARENTHOOD—For F*ck’s Sake Art Direction: Me CW: @dailygrindinspiredmind [ Link in bio for full campaign ] (student work @ D.A.D.)
YOUSWIM—Swimsuits that mold to your bodies stories Art Direction: Me CW: Dan Jordan [ Link in bio for full campaign ] (student work @ D.A.D.)
“Tel-lote” 2022. 📞🌽 Fun little exercise—a timed, 1 hour illustration from a photo I took last week on the streets of Oaxaca. I’m a perfectionist 🙋🏻‍♀️ so it’s cool to see what I can do in 60 minutes while not o
I’m tired of posting in 3’s—Here’s a one off illustration of a vase from my old room during golden hour ✨
✨ vida tropical ✨ #heatwave #thailand #design #vector #palmtree #phuket #summer #typography #designinspiration #gradient
isla ✨ ft. cute moments & a video of the first time I’ve touched a guitar in months (I miss my Jaguar 🎸) Song: Darling by @realestateband #heatwave #thailand #design #vector #palmtree #phuket #summer #typography #designinspiration #grad
90° September 🥵 ft. animals friends #heatwave #thailand #design #vector #palmtree #phuket #summer #typography #designinspiration #gradient